LED TV LG 77" OLED77A1PUA R

Discover the power of OLED. Change your TV expectations.

Self-lit pixels give off their own light, which makes for perfect darkness, rich colors, and a beautiful image. This is all made possible by AI and a powerful processor.

Watch your movies come to life in over 8 million pixels.

So, each pixel can turn on and off on its own, letting you see your content with perfect darkness over a billion rich colors and limitless contrast for a viewing experience that can't be beat.

A powerful CPU drives crystal-clear visuals.

A7 Gen 4 AI Processor 4K gives you a smooth, clear picture of every detail.

It automatically adjusts your viewing and sound settings with AI Picture and AI Sound, and AI 4K Upscaling makes sure that every scene is calibrated.